Levi’s Vintage Clothing What Is Casual Dress For Men? So, while it’s hardly breaking news, if you’re stuck for where to begin with your casual wardrobe, take a leaf out of Dean and Brando’s book. Today, jeans continue to rise – predicted global sales will soar another 8.40% by 2021 according to market research firm Techavio. This spirit of freedom and rebellion spread to the beginnings of rock ’n’ roll with Eddie Cochran and didn’t go unnoticed by Hollywood – and Marlon Brando in particular.” Jonathan Cheung, SVP of Levi’s Design believes this “happened because it was adopted by biker gangs post World War II – young guys, back from the war who started wearing Levi’s as part of biker culture. Since then, in every decade they’ve formed the backbone of casual attire, whether bleached and flared in the ‘70s, high-waisted in the ‘80s, acid washed in the ‘90s or skin tight in the ‘00s. While they were invented as part of a uniform for gold miners on the west coast of America around the turn of the 20th century, they were reborn in the ‘50s as a staple of casual, anti-conformist dress. The biggest style takeaway from this period, and one that will likely always influence the way we dress is denim, and specifically denim jeans. The new mood was one of excitement and passion, rather than suppression and rations, and the anti-establishment uniform of jeans, T-shirt and leather jacket best encapsulated this. So, suits and the stuffiness or formal clothing were out, and jeans, freedom and rock ’n’ roll were in.įilms such as Rebel Without A Cause and The Wild One had a significant impact, and music stars such as Elvis Presley and Little Richard only further cajoled the original youthquake. The war was over, and teenagers in the UK and America wanted a something different, a life that contrasted with the austerity of conflict and the boredom of the corporate world. After all, we should all be following Westwood’s maxim: “Buy less, choose well, make it last.Casual dress for men can be traced back to that most stylish of decades, the 1950s. You could knit one yourself, if you like. Drape a tartan blanket across your blazer and secure it with a gold pin, à la Saint Laurent invest in a brooch in the shape of a miniature trumpet, like those at Louis Vuitton, the better to accessorise the long, woollen scarf you already have hanging in your closet. Read more: Shop The Key Autumn/Winter 2023 Bag Trends To Know Nowįrom nonchalance to insouciance, and the best way to ease into autumn when the mercury starts to drop: throw on a dramatic scarf. When the new season’s hero pieces include a white shirt and a black coat, looking current and curating a future-proof wardrobe are one and the same. Sparkle aside, timelessness has been the watchword in fashion for some time now – as we’ve all shifted to a more conscious approach to getting dressed – but there has surely never been a better time to seek out investment buys. And if you’re rolling your eyes at a publication extolling the merits of clothes you can actually wear, the difference came in the details that elevated them from mundane to magazine-worthy: a pair of socks rendered in peachy-soft leather at Bottega Veneta, say, or a chain attaching the hem of an oversized white shirt to a shoulder at Loewe, lending its silhouette an artful ripple. The runways at Bottega Veneta, Miu Miu and Loewe were all filled with outfits one could easily imagine throwing on before heading out to take on the day. Those real-life gestures chimed with the season’s biggest look: pared-back, everyday clothes, executed in best-in-class fabrics. Read more: Shop The Best Beauty Advent Calendars 2023 Has To Offer All conspired to make the autumn catwalks feel a little more human. From the model clasping her crimson edge-to-edge coat at The Row, to the girls illuminated by the glow of the iPhones clamped in their palms at Courrèges, to the woman grasping her ivory liquid-silk dress round her shoulders like she’d just stepped out the shower at Loewe, the meaningful gesture was everywhere. At Giorgio Armani, the models clutched powder compacts at Ann Demeulemeester, they clutched their breasts. The autumn/winter 2023 season’s biggest trend? Not clothes, but a pose – or a clutch, to be precise.
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