![]() ![]() Read Next: “ Why Small Businesses Should Be More Authentic on Social Media” 5. When it comes to social media platforms like Facebook & Instagram, creating a business account will allow you to see more insights and have more capabilities so why would this be a mistake when it comes to TikTok? Well, most of the commercial music that is trending on TikTok aren’t copyrighted for business use so if your small business created a business account you won’t be able to use all of the great, trending songs! We’d recommend joining TikTok as an individual and sharing about your small business through your own personal TikTok account. Typically we recommend small businesses to create a business account when joining a new social media platform however, we actually would consider this a mistake when it comes to TikTok. ![]() Okay, so not everyone will agree with this mistake but we think it’s a big no-no for small businesses to create a business account on TikTok. It’s easy to create high-quality marketing videos for social media with Boosted, the video making app with tons of templates, stock video footage and great music! 4. Not creating short-form video content isn’t just a mistake we see small business owners making on TikTok! Short-form videos are the future and there are so many reasons your small business should be creating video content to share on every social media platform, not just TikTok. Also, watching TikTok videos on a regular basis will help you keep up with all of the fun TikTok trends! ![]() By watching videos and interacting with the content you like, TikTok learns your preferences and will customize your ‘For You Page’ with TikTok videos they think you’ll love. The next most common mistake we see small business owners making on TikTok is creating an account but never logging in and scrolling through all of the great TikTok videos! It’s not only fun to watch TikTok videos on a regular basis BUT there’s a few key benefits to being active on the platform. Not sure which social media platforms your small business should be active on? Check out this blog post about ‘ Why Your Small Businesses Should NOT Be on Every Social Media Platform’. The most common (and the easiest to fix!) mistake we see small businesses making when it comes to TikTok is simply not joining the platform! It might feel like you’re already on so many social media platforms but we definitely recommend small businesses create an account on TikTok. Keep reading to learn what small businesses should AVOID and our advice on what your small business SHOULD DO instead when joining TikTok. So you’re finally ready to get your small business established on TikTok but worried about making mistakes along the way? No worries, we’ve rounded up the most common mistakes small businesses are making on TikTok that you should avoid. ![]()
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